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| We are proud of the companies we work with and their achievements. These pages represent a small selection of the projects we have produced together. |
| BRANDING
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| WEBSITES |
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BOSS
The objective of this project was to create a brand identity and launch a new range of products in to an already highly competitive dog food market.
A joint venture with Wrightson meant that although BOSS was a new brand in the market it was already backed by one of the leaders in farming.
A feeling of heritage was communicated through a pioneering grass roots New Zealand style, the positioning statement “For your right hand man”, and the leading advertising messages “Because he earned it” and “Only a farmer would understand”.
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