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Montana Sparkling
SPARKLING PERFECTION
Montana is a favourite New Zealand still wine brand famous for producing the first Marlborough Sauvignon Blanc and is one of Pernod Ricard’s global brands identified as having major potential for international expansion. The challenge put to WAVE was to create a new sparkling range (Brut Cuvée and Rosé) to broaden the brand’s appeal across a wider range of wine connoisseurs.
The new packaging needed to reflect the strength and confidence of the Montana brand built up within the still wine category but also transcend categories and deliver values characteristic of sparkling wine.
Email Glenn Dougal to learn more about these projects
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