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| We are proud of the companies we work with and their achievements. These pages represent a small selection of the projects we have produced together. |
| BRANDING
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DFS - NZ
WELCOME TO AOTEAROA
Although international mandates apply to every DFS store worldwide, there are always local variations needed. In Auckland the DFS arrivals store at Auckland International Airport is one of the largest in the world. Planning to launch with a new brand identity that took into account the special place the store had in the minds of New Zealand travellers was certainly helped by WAVE’s in depth understanding of the travelling public heightened by our long standing relationship and work with the Auckland International Airport.
Customers saw a renewed emphasis on real value for money and a more uniquely Kiwi personality while holding true to the values inherent in the world’s top luxury brands.
Our research enables us to predict the dollar spend per minute from arrival time to take-off. We pitch our client’s marketing energies at promotions that deliver a tempting and timely reminder to visitors of the many special deals and vast range of products on offer. We back this up with regular catalogues, internet advertising and point of sale promotion.
Email Glenn Dougal to learn more about these projects
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