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Frubay
OUR TASTE BUDS DROVE THE CREATIVE JUICES
Frubay comes in three flavours, is 100% dairy, gluten and GMO free, 99% fat free and delivers only 45 calories per serve.
A 100% dairy free product FruBay is unique, in that it still has that creamy ice cream texture. WAVE just loved it, and so did the public when they had an opportunity to sample the new arrival in the calorie conscious environment of a women’s lifestyle exhibition.
With huge competition for shelf space the success of a new product is measured in how well the consumer responds. Eye catching appeal is the essential pre-requisite to consumer uplift, there would be few supermarkets that tolerate products that linger on the shelf.
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