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ABN AMRO Craigs
ACTUALLY IT’S ALL ABOUT PEOPLE
For many people, the world of financial advice is a total mystery and therefore it’s understandable they adopt a cautious approach, especially if they are new to investing. So how does a national group specialising in portfolio management and investment advice position and present themselves to a cynical market?
WAVE’s research techniques of brand personality and market expectation discovery, led us to conclude and recommend that the essential ingredient to overcome marketplace trepidation was personal relationships that lead to warmth, respect, credibility and finally trust.
Clear, clean, no nonsense documentation featuring real ABN AMRO Financial Advisors. Real people who live locally and share common interests with the investors they service proved to be a winning formula.
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