Formerly known as CONCH. 'wave' is dedicated to our clients, the projects we’ve worked on together and the benefits that smart marketing, branding and advertising deliver.
PROJECT: Victoria Park Market Identity OBJECTIVE: To increase visitors to Victoria Park Market and improve the perception of what the Market has to offer. SOLUTION: After researching what Victoria Park Market stores had to offer, we discovered a vibrant environment with great entertainment, fashion, arts and souvenirs. These became the essence of the Market's brand values. A bright new visual identity communicating these brand values was required to re-position Victoria Park Market as a great destination to visit. The photography, design and information we created reflected this, ensuring it was compelling to the local market, domestic and international tourists and tourist operators alike.
The original logo required a refresh to bring it in line with the new identity, without losing any of the brand's equity.
As part of the brand communication we developed advertising, a brochure, brochure stands, and an information booklet providing maps and information about the history of the Market and the celebrity walk. RESULTS: Victoria Market had a very successful TRENZ event, where the material was received with enthusiasm. It is expected that tourist groups will increase.
