Formerly known as CONCH. 'wave' is dedicated to our clients, the projects we’ve worked on together and the benefits that smart marketing, branding and advertising deliver.
Montana Sparkling Brut Cuvee is the latest addition to the Montana range. Launched in New Zealand during February 2007, and globally in March, the new Montana Brut Cuvee puts a fresh spark into the sparkling wine category. It is the first sparkling wine in New Zealand’s favorite still wine range and it benefits from its winemakers’ 25 year history and experience in sparkling and methode traditionalle wine.
The challenge put to Wave was to create a new label and full suite of supporting Point of Sale material, which would fit within existing Montana brand values whilst adding a distinctive ‘Sparkling Twist’.
WAVE conducted competitor research across the Champagne and Sparkling Wine categories and together with Montana Brand Manager, Catherine Woodley, developed a unique set of brand values for Montana Sparkling Brut Cuvee. These values were then used to design the label and form the base for ongoing marketing material.
Working with Photographer, Colleen Tunnicliff, and an Ice Sculptor, photography was created to support the brand and used throughout the Point of Sale material.
Given the strength of the Montana brand, the quality of the wine, and Pernod Ricard’s commitment to supporting the launch with powerful material, Montana Brut Cuvee will surely be warmly welcomed by wine consumers. For more information about this project contact Glenn Dougal, gd@wavedesign.co.nz
