Formerly known as CONCH. 'wave' is dedicated to our clients, the projects we’ve worked on together and the benefits that smart marketing, branding and advertising deliver.
How do you take point of sale material and make it more eye-catching and more compelling? Make it move.
If you’re lucky enough to have digital media in your retail environment, you can take your printed visuals and use animation for greater effect.
This type of marketing is having huge success in retail environments overseas. Point of Purchase Advertising International (POPAI) recently held a conference where they presented increased revenue results, based on the introduction of digital media into the retail environments of CompUSA and Tesco. It is so successful that companies like Unilever, Coca Cola, Procter and Gamble, and Nestle now fund it, plus these brands are redirecting their marketing spend to focus on POP using digital media.
When you embark on a digital media campaign, note that there are some key considerations when executing to ensure its success.
WAVE created the ‘Let the fun begin’ and ‘Australian allowances’ digital advertisements at Auckland International Airport, check them out next time you travel through the airport.
