Wave Design and Marketing
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ZESPRI Annual Report
ZESPRI™ Kiwifruit is the fun, vibrant, healthy, good-tasting fruit for all the family.

The challenge ZESPRI International set WAVE was to communicate the vitality of the ZESPRI™ brand on every page of their Annual Report and communicate the value that the ZESPRI™ System and Brand continues to deliver throughout their ever expanding network of growers, suppliers and customers.

The resulting report has extensive use of bold images and colour. It depicts the brand at work from the orchard through the different picking, packing, shipping, and marketing stages to consumers in
each of their international markets.

The report has been very well received by all stakeholders.

For more information about this project or if you wish to discuss how to better communicate your brand through your annual report email Glenn Dougal, gd@wavedesign.co.nz