Formerly known as CONCH. 'wave' is dedicated to our clients, the projects we’ve worked on together and the benefits that smart marketing, branding and advertising deliver.
When we first visited Britomart Precinct we knew we had a wonderful opportunity to build a brand that would capture the iconic beauty of historical architecture and the imagination and creativity of
hip Auckland event organisers.
Britomart Precinct consists of four large loft-style spaces collectively branded as Heritage Venues
(as well as a permanent pavilion for events on
an even grander scale, to be completed April 2005).
The venues are true ‘blank canvases’ and are
perfect for events of a number of different styles.
Focusing on the arch windows and natural hues and using a contemporary type treatment we created a logo that encompassed the simple and infinite possibility these venues offer.
The challenge of the photography was to do justice
to the natural lighting, openness and detailed features as well as give some perspective for the dimension
of the spaces despite them being empty.
Wave has implemented the brand’s marketing material, including stationery, signage, website and email marketing. So far it has been the choice of venues for Zambesi, Telecom, Ralph, Lynx and Mercedes Benz Australian Fashion Week.
