Formerly known as CONCH. 'wave' is dedicated to our clients, the projects we’ve worked on together and the benefits that smart marketing, branding and advertising deliver.
Wave has been designing marketing material for various international clients for many years, but we’ve recently taken the next step and have begun to build our own international design teams based here in
New Zealand. First Japan, then China, the worlds
the limit!
The beauty of having native, 100% pure Japanese or Chinese designers is they intimately and emotionally understand their people, language and culture – they
are at the heart of our target audience. They create concepts, copy and design which are compelling. Ensuring correct social and cultural nuances are addressed as well as trends and cultural preferences in colours, design and images.
This is the difference between literally translating your messages and brand at the risk of being misunderstood, or even worse insulting, compared with successfully and creatively tailoring your message and brand by embracing the culture and language.
Our Japanese team is working on the branding and marketing material for the new DFS store in Okinawa, Japan, as well as the two retail stores in Hong Kong targeting both Chinese and Japanese.
If your business is exporting to international markets, give us a call. Let’s talk about how
we can help you catch the global Wave.
Initial pre-opening advertising (based on artist impression) for DFS Galleria Okinawa opening in
December 2004.
